GUIDES

Answers for teams building their company brain

Practical guides to context graphs, agents, and the customer data they run on.

• How to build your own context graph for your go-to-market team

  A step-by-step guide to building a context graph for go-to-market: sources, identity resolution, storage, retrieval, freshness, MCP access, and where DIY builds break.

  Updated October 14, 2026

• Should you build your own customer context layer or buy one?

  A decision guide for go-to-market teams: when to build your own customer context layer, when to buy one, what each costs over 6 to 12 months, and a checklist.

  Updated October 14, 2026

• Context graph vs. RAG vs. CRM: what each one does, and whether AI agents will replace the CRM

  A CRM, RAG and a context graph compared on one real question: what each stores, when each is the right tool, and whether AI agents will replace the CRM.

  Updated October 14, 2026

• How to give Claude Code memory of every customer conversation

  Set up Claude Code to know your customers: CLAUDE.md for standing context, MCP servers for HubSpot, Gong and Gmail, a skill that joins them, and what changes when your team uses it too.

  Updated October 14, 2026